I tweet a handful per day so I suppose, I'm qualified—to a certain degree—to talk (or write) about this.
Forget all the magnificent social media tools you ever used for a second. What I got here is the most powerful of all social network tools and the very soul of networking.
Social media optimization (SMO) is social network's answer for the search engine's SEO (search engine optimization, as if you don't know that already, ugh?). But methinks, the SMO is a bit more interesting because it is a human-powered search engine and thus turns up a much viable search result (this topic would be treated in a different article).
On the side, Wikipedia says SMO "refers to the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event.”
It is amazing that the social network's most powerful tool is also its simplest and defining essence. Social networking, by definition and function, cannot exist without this activity. Why, social networking was invented so people could communicate with their networks.
That kind of communication has a name; share/sharing. You can choose any of the phrases and you will be alright as long as you keep in mind that it is an action word. Share is a verb.
Sharing effects the freeflow of information between local and global social networks called glocalization.
Perhaps, you have been stuck in a rut as a blogger or site owner. You're especially, hung over driving traffic/awareness to your platform. Let us look at your situation from a perspective. Since you are not exactly MJ who could get himself on the FrontPage of the Times for sneezing the wrong way, you are left with the solitary option available to everybody else to connect yourself with the rest of your network. Share.
There are several forms of social networking including the email, push mail, IM, RSS feed, video and blogging sites, phone calls, social news and bookmarking sites and social networking sites like twitter and stumbleupon. Social networking instrumentality varies with sites too. You can interact with your network across several social media platforms through comments, replies, DMs, +1s, retweets, hashtags, tagging, mentions, likes, upvotes/downvotes, hangouts, tweets. You can share bare text or text with links, videos and pictures. The more you share with your networks; the more you put yourself in their faces; you increase chances of awareness for your blog/site.
This is the easiest to use tool to manage your social media presence; to maximize your social media marketing and let us not forget, drive the much-desired traffic to your blog/site. Sharing can be a ball of enterprising fun. I recommend you engage it with a degree of enthusiasm that is one click short of addiction.
Keep your pen bleeding!